While at Reliable Automotive Equipment I created and managed countless digital advertisements. Beyond social media posts; I developed ways for the business to track their web analytics and advertisement success. Using Facebook Ads I was able to target our niche audience and iterate on what marketing tactics worked the best.
When I first started at Reliable Automotive it was clear that their website needed to be updated. With 600+ products and so many ways to categorize them, a lot of thought was put into the information architecture of the website redesign. Customers can easy find what they're looking with a modern, clean aesthetic to gove them peace of mind.
RAE - Reliable Automotive Equipment actively participates in several collision repair trade shows throughout the year. They asked me to make a total of 8 videos to play on television screens during their show. Apart from being a one-man marketing material machine part of my responsibilities was also planning and designing our tradeshow booths.
A significant amount of my time spent at Reliable Automotive Equipment was used creating a product catalog for their extensive amount of tools and equipment. Starting by developing a base template I went on to create individual product brochures as well as corresponding consumable sheets to make it easier for customers to find compatible parts.
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